Adekunle Gold partners with alcoholic brand

Afrobeats singer Adekunle Gold has announced a partnership with whisky brand The Macallan.

The singer disclosed the collaboration in a post shared on Instagram, where he said the partnership aligns with his values of intentionality, mastery and excellence across his music career and business ventures.

According to Adekunle Gold, the agreement is built on a shared appreciation for craftsmanship and creativity.

“Everything I build is rooted in intention. The music, the journey, the partnerships. Honoured to officially join #the_macallan family, a partnership grounded in a mutual appreciation for mastery and the craft of excellence,” he wrote.

The collaboration is expected to spotlight craftsmanship, excellence and African creativity on the global stage.

The announcement comes amid Adekunle Gold’s growing profile beyond music through brand partnerships and entrepreneurial ventures.